A solid PPC account should include numerous goals designed to reach and lead the consumer down the sales funnel to purchase.
It might be helpful to outline this in a chart that contains goals, keywords themes, key messaging, and landing page to get organized and ensure all of the bases are covered.
After launch,
Please do not follow the "Set and Forget Strategy"
Review the results, find negative keywords, add more relevant keywords according to the result and determine how to optimize more and allot budgets.
digitalmarketing landingpage PPC GoogleAds optimize keywords
Also Check Google Ads location targeting.
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