What Is Facebook Pixel?

Pixel is a few lines of code from Facebook that you copy into the header section of your website.

This code allows the pixel to receive information about the actions taken on your site to make your Facebook ads more relevant to your audience.

Here's how it works:•    Install the pixel: Install the pixel in the code of your website.
•    Receive insights: Receive useful insights about visitors to your website, like where traffic is coming from, the devices people use and other demographic information.
•    Analyze behavior: Gain visibility into the actions visitors take on your website, like purchases, page views and more.
•    Create audiences: Create Custom Audiences, lookalike audiences and ads that speak directly to those specific audiences.
•    Set up bidding: Use the lowest cost bid strategy to reach people who are more likely to take an action you care about, like making a purchase. This bid strategy is best for spending your budget as efficiently as possible.
•    Review events: Review conversion events to determine optimal advertising strategies.


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