“Location options” is a setting that’s easy to overlook but may keep you from wasting money if you change the default setting. The settings are based on where Google determines users are likely located or the locations where they show interest.
The “Target” option is set to target people in, or who show interest in, your targeted locations. That means that someone located in Australia who searches for “dog leashes united states” will see ads from dog leash sellers with accounts set to target the United States.
This may be fine for advertisers that ship to Australia, but if an advertiser only ships domestically, she’ll want to choose “People in your targeted locations” and not waste paying for clicks from outside of her shipping area.
On the other hand, a hotel in Boston may be perfectly willing to pay for clicks from someone in the UK looking for “Boston hotels”.
#google #search #keywords #ppc #ads #clicks #optimize #targeting #googleads
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