You may know from your analytics what days and times perform most desirable for your business from other channels and would like to start with those settings. If not, you can let your ads run without a schedule and make changes after your campaigns have gathered enough data.
If your budget is limited, having ads show only during your most fruitful days and times of day can be a good way to help manage your budget.
You will find ad scheduling at the campaign level.
You can set the days and times you want your ads to appear. Times are based on the time zone of your account. In the example below, the times will be based on the Central Time zone. You’ll want to consider the period zones in the regions you are targeting in your campaigns.
For example, if you set your ads in a campaign targeted to the United States to stop showing at 5 p.m. Central Time, your ads will stop showing at 3 p.m. on the West Coast and 6 p.m. on the East Coast.
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